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EP 133: How Nancy got her DIY Watercolor Paint Set into Anthropologie

Jul 16, 2025
How Nancy got her DIY Watercolor Paint Set into Anthropologie

Are you dreaming of seeing your handmade products on the shelves of your favorite store one day? If yes…. Then this episode is going to light that fire even more.

In this episode, I sit down with Nancy, owner of a small business called Brighter Day Pigments, who shares how she turned her lifelong love for art into a thriving handmade watercolor business—and how that journey led her to land a dream collaboration with Anthropologie. Yup, you heard that right! And the best part is… Anthropologie found her and reached out to her… from being found on Etsy.

From mixing her own pigment-rich paints to growing a loyal customer base and navigating the challenging larger retailer wholesale process, Nancy’s story is a reminder of what’s possible when you follow your creativity, trust the path, do the work, and never give up.

Whether you’re selling on Etsy, growing your own website, or wondering how to take your small business into massive retail spaces, this conversation is packed with inspiration, real-life strategy, and proof that your business CAN open big doors.

By the end of this episode, you’ll learn:

  • The exact story of how Anthropologie found her products and reached out to her…. From ETSY
  • What it really takes to land a wholesale deal with a major retailer
  • The behind-the-scenes challenges of working with big retail (including packaging, pricing, and returns!)
  • Tips for persistence, negotiation, and pitching your handmade products
  • How Nancy balances handmade production with scaling for wholesale

Click here to listen to this episode of the Product Biz Podcast!

LINKS MENTIONED IN TODAY'S EPISODE
Follow Nancy @brighterdaypigments
Find Nancy's products at ANTHROPOLOGIE!
Enroll in Etsy Algorithm Secrets

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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Meet your host of The Product Biz Podcast:

Monica Little

Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

Recent episodes:

EP 133: How Nancy got her DIY Watercolor Paint Set into Anthropologie
Jul 16, 2025
EP 132: How physical product based business owners can launch scalable digital offers starting TODAY
Jun 09, 2025
EP 131: Adding an online digital membership, course, or program to your handmade business model with James Wedmore
Jun 09, 2025

Leave a review:

 

EP 133: How Nancy got her DIY Watercolor Paint Set into Anthropologie

Jul 16, 2025

EP 132: How physical product based business owners can launch scala...

Jun 09, 2025

EP 131: Adding an online digital membership, course, or program to ...

Jun 09, 2025

EP 130: From custom animal totem portrait artists to energy healing...

Jun 03, 2025

The latest reviews from our loyal listeners:

⭐⭐⭐⭐⭐

Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

⭐⭐⭐⭐⭐

Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

⭐⭐⭐⭐⭐

I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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