EP 144: Where should you focus your marketing? A behind-the-scenes coaching call
Sep 30, 2026
In this behind-the-scenes coaching conversation, we break down the two specific ways to think about growing your product-based business: how are you bringing in NEW customers, and how are you continuing to sell to the EXISTING customers you already have?
You’ll hear how different channels each play a different role in your marketing strategy.
In this episode, you’ll learn:
- How to separate your marketing into new-customer and existing-customer strategies
- Which sales channels specifically help you reach new customers
- Which sales channels specifically nurture repeat buyers
- When paid ads make sense... and when they don’t
- Why sending more traffic to a website that isn’t converting won’t solve the problem
- Why you don’t have to rely entirely on social media to grow your business
- And more.
If you’re unsure where to focus your marketing efforts or feel like you’re constantly trying different strategies without knowing what matters most, this conversation will help you simplify your approach.
Click here to listen to this episode of the Product Biz Podcast!
This is a sneak peak of the VIP Experience during our live training series which is being hosted one FINAL time in 2026 on October 19th - 21st. Register here: www.monicalittlecoaching.com/register
Interested in learning more about Product Biz Academy? Join the waitlist to be first notified when doors reopen!
Meet your host of The Product Biz Podcast:
