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EP 142: From market burnout to wholesale growth: How one candle maker rebuilt her business without markets

Jan 28, 2026
From market burnout to wholesale growth: How one candle maker rebuilt her business without markets

In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Biz Academy.

Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.

This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.

In this Episode, you'll learn:

- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses

Click here to listen to this episode of the Product Biz Podcast!

LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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Meet your host of The Product Biz Podcast:

Monica Little

Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

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EP 142: From market burnout to wholesale growth: How one candle maker rebuilt her business without markets
Jan 28, 2026
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EP 140: How chronic illness sparked a thriving jewelry business with Christy Pierce of Sunglade Jewelry
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Leave a review:

 

EP 142: From market burnout to wholesale growth: How one candle mak...

Jan 28, 2026

EP 141: How Tiffany grew her tallow skincare business to 4-figure o...

Dec 10, 2025

EP 140: How chronic illness sparked a thriving jewelry business wit...

Nov 26, 2025

EP 139: From crafting at home to selling $4K/month in retail β€” Chel...

Nov 21, 2025

The latest reviews from our loyal listeners:

⭐⭐⭐⭐⭐

Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

⭐⭐⭐⭐⭐

Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

⭐⭐⭐⭐⭐

I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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