EP 141: How Tiffany grew her tallow skincare business to 4-figure online months organically in her first year
Dec 10, 2025
How can a handmade product stand out in a crowded market and actually start generating real, consistent income?
In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positioning, she hit consistent four-figure months without markets and without ads
In our conversation, Tiffany shares:
- How she set her skincare brand apart in a crowded market
- Why she decided to focus on pregnancy-friendly and postpartum-safe products
- The exact product launches that pushed her into her first four-figure month
- Branding and label mistakes she corrected inside PBA
- How she uses organic content and aligned micro-influencers to grow her reach
- Email strategies that generate $100–$200 per send
- Her approach to inventory, pricing, and simplifying SKUs
- The mindset shift that gave her the confidence to raise prices and still scale
- What finally led her to leave a six-figure corporate job to fully commit to her business
Click here to listen to this episode of the Product Biz Podcast!
If you’re new to business and wondering how to grow organically, Tiffany’s story is packed with actionable insights and inspiration.
Tiffany is the founder of Crooked F Farm Soaps and Salves, a small-batch tallow skincare brand inspired by the rhythms of farm and family life in East Tennessee. She creates nutrient-rich products that support women in every cycle of life — from motherhood to midlife and beyond — by returning to time-honored, natural ingredients with a focus on pregnancy and breastfeeding safe products. Her mission is to prove that the simplest, most traditional solutions are often the most effective for modern skin.
LINKS MENTIONED IN TODAY'S EPISODE
Visit Tiffany's website at www.crookedffarmsoapsandsalves.com
Follow Tiffany on Instagram: @crookedffarm
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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