EP 92: Top marketing mistakes on your product labels that PREVENT online sales

Mar 27, 2024
Top marketing mistakes on your product labels that PREVENT online sales

One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... 

And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.

Have you ever had that thought?

Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.

Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.

And this type of marketing magic can be done through your product labels and product photos.

Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.

You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.

THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!

And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.

Click here to listen to this episode of the Product Biz Podcast!

Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

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Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! 🙌🏻🙌🏻🙌🏻🙌🏻Way to go Monica !! ❤️

- Daisy via Apple Podcasts


I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

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