EP 80: SEO mistakes to avoid with Nina GibsonNov 23, 2023
SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest Nina Gibson shares her top tips on how to maximize your keyword SEO (with insights on how to find the right words to use for your product titles, inside your product listings and more), what settings to adjust in Shopify for SEO benefit, and how to use blogs for informational SEO to get your website found for people who are searching questions where you provide the exact solution they are looking for with your products.
Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!
By the time you finish listening, you'll learn:
- At what point SEO matters in your business
- The top mistakes small business owners make with SEO so you can prevent them from happening within your business
- The types of SEO that matters most, from keyword SEO, website settings SEO, and informational SEO - and how you can get started today
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