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EP 138: From corporate to sold out in person events — How Catalina built Heliconia Boutique into a community-driven jewelry brand

Nov 06, 2025
From corporate to sold out in person events — How Catalina built Heliconia Boutique into a community-driven jewelry brand

What would it look like to bring your brand to life through a powerful in-person event... one that connects your community, celebrates your culture, and creates lasting impact?
 
In this episode, you’ll hear from Catalina, co-founder of Heliconia Boutique — a Latina-owned handcrafted jewelry brand that blends design, Latin heritage, and women’s empowerment.
 
From growing up in Colombia to starting a business, the struggles of growth, and finally breaking through and hosting a sold-out launch event in Colorado, Catalina opens up about how Heliconia’s jewelry has become more than an accessory… it’s a statement of identity, resilience, and cultural pride.
 
Catalina’s story is a powerful example of what happens when you lead your business from the heart and what can happen when you overcome self-doubt and are instead able to build clarity and confidence within to grow your business.
 
By the end of this episode, you’ll learn:
• How Heliconia Boutique evolved from a sister-led side hustle into a thriving jewelry brand
• The power of jewelry to help women feel bold, confident, and connected to their roots
• The mindset shifts that helped her show up on social media with confidence and authenticity
• Tips for hosting successful community events that deepen relationships and drive brand growth
• How joining Product Biz Academy helped Catalina gain clarity on her audience and marketing

Click here to listen to this episode of the Product Biz Podcast!


Catalina Quintero is the co-founder of Heliconia Boutique, a jewelry brand that blends Colombian craftsmanship with stories of culture and identity. Through her work, she empowers women to lead with soul and style, and inspires her community by sharing her journey as a Latina entrepreneur in the U.S.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Heliconia Boutique's website at www.heliconiaboutique.com
Follow Catalina on Instagram: @heliconiaboutique

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Instagram: @monicalittlecoaching
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Meet your host of The Product Biz Podcast:

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Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

Recent episodes:

EP 138: From corporate to sold out in person events — How Catalina built Heliconia Boutique into a community-driven jewelry brand
Nov 06, 2025
EP 137: How Limoké founder, Funmi, turned her candle brand into a movement for self-love and empowerment
Oct 28, 2025
EP 136: From Miami side hustle to international business: Kimberly’s story of KBella Crafts
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Leave a review:

 

EP 138: From corporate to sold out in person events — How Catalina ...

Nov 06, 2025

EP 137: How Limoké founder, Funmi, turned her candle brand into a m...

Oct 28, 2025

EP 136: From Miami side hustle to international business: Kimberly’...

Oct 22, 2025

EP 135: The power of grants for small businesses with Tanisha Elder...

Sep 25, 2025

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Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

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Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! 🙌🏻🙌🏻🙌🏻🙌🏻Way to go Monica !! ❤️

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I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

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