EP 137: How Limoké founder, Funmi, turned her candle brand into a movement for self-love and empowerment

How do you infuse legacy, healing, and empowerment into something as simple—and powerful—as a candle?

In this episode, you’ll hear from Funmi, the founder of Limoké: a lifestyle brand creating candles and affirmation products designed for self-compassion and self-love. Funmi shares the evolution of her business, which began as Candle Lux Co back in college before transforming into Limoké—a soulful rebrand inspired by her grandmother’s name and legacy.

We dive into how affirmations became a tool for healing and rebuilding self-worth, and how Funmi has built her brand around empowering women, especially Black women, to embrace positive self-talk and confidence from within. 

Funmi’s story is an example of what happens when you lead your business with authenticity, purpose, and belief.

If you’ve ever felt called to create deeper meaning behind your products… or you’re craving the confidence to step fully into your brand’s next evolution… this conversation is packed with inspiration, strategy, and soulful truth.

By the end of this episode, you'll learn:
• How Funmi transformed Candle Lux Co into Limoké through a soulful rebrand rooted in legacy and faith
• The power of affirmations and self-talk in shaping confidence and inner healing
• How joining Product Biz Academy helped Funmi niche down, refine her mission, and scale with purpose
• Tips for connecting with your audience through authentic, purpose-driven storytelling
• How live selling helped her boost visibility and sell out inventory
• Funmi’s transition from corporate life to full-time entrepreneurship and the mindset shifts that made it possible

Click here to listen to this episode of the Product Biz Podcast!

Funmi Agboola is the owner of Limoké, a lifestyle and home goods brand. With a background in marketing and social services, she founded her business at the age of 19. Today, her affirmation-lined candles have reached thousands of customers across the U.S., helping people turn daily routines into moments of self-compassion.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Funmi on Instagram: @shoplimoke
Check out Funmi's Youtube Channel: https://youtube.com/@finelikefunmi?si=TcsozX6jcqguf-ap
Visit Limoké's website at https://shoplimoke.com/ 

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Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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