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EP 127: From Etsy shutdown to 495% in website sales growth β€” How Rachel transformed her business

Apr 29, 2025
From Etsy shutdown to 495% in website sales growth β€” How Rachel transformed her business

What would you do if your the majority of your business disappeared overnight?

That’s exactly what happened to Rachel, the owner of Balanced Home Apothecary, when her Etsy shop was suddenly shut down — no warning, no explanation, just gone.

In this episode of the Product Biz Podcast, Rachel shares her story of turning this setback into a breakthrough. You'll hear how she went from losing everything on Etsy to experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business… but this time, on her own terms.

By the end of this episode, you’ll hear:

  • The emotional moment Rachel lost her Etsy shop… and how she was able to move forward
  • The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
  • How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
  • The mindset shifts that helped her stay grounded, even in uncertainty
  • Real-talk advice for creating a product-based business that can’t be shaken

Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary. 

Click here to listen to this episode of the Product Biz Podcast!

LINKS MENTIONED IN TODAY'S EPISODE
Follow Rachel on Instagram: @balancedhomeapothecary
Shop Rachel's products: www.balancedhomeapothecary.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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Meet your host of The Product Biz Podcast:

Monica Little

Listen in as Monica Little, multiple 6-figure organic skincare small business owner, shows you how let go of perfection and overcome the fear of failure that might be holding you back, so you can confidently make BIGGER, BOLDER moves with your small biz. @monicalittlecoaching

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EP 127: From Etsy shutdown to 495% in website sales growth β€” How Rachel transformed her business
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Leave a review:

 

EP 127: From Etsy shutdown to 495% in website sales growth β€” How Ra...

Apr 29, 2025

EP 126: The more you value yourself, the more your business will va...

Apr 23, 2025

EP 125: What LUCK has to do with reaching your highest potential in...

Apr 09, 2025

EP 124: How to actually achieve maximum productivity (The truth tha...

Mar 28, 2025

The latest reviews from our loyal listeners:

⭐⭐⭐⭐⭐

Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

⭐⭐⭐⭐⭐

Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

⭐⭐⭐⭐⭐

I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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