EP 112: The backbone of your business: understanding the problem that your product solves

Sep 25, 2024
The backbone of your business: understanding the problem that your product solves

There are two COMMON challenges most small business owners face which costs them THOUSANDS:

The first challenge is not knowing what problem their product solves.

The second challenge is DOUBTING the significance of that problem.

Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads to low engagement and nonexistent sales. Knowing this can create GREAT content for email marketing vs. general, vanilla, boring pieces of content for email marketing that leads to barely any opens or clicks to your website. Knowing this can allow you to CONNECT with your followers, your email subscribers, your target audience and allows your customers to KNOW what you stand for.

EVERY product solves a problem, from ceramics to jewelry to skincare to women's fashion and more. If you aren't sure what problem your product solves, this episode will help you get clarity on this fundamental part of your brand.

And then, there’s the other challenge. Which is the myth of "Big" vs. "Small" problems.

If you think that your products don't solve a “big” enough problem, you'll walk away from this episode understanding the importance of owning the value your product brings to customers. And how thinking that your products don't solve a “big” enough problem is actually rooted in fear...

During this episode, you’ll understand how to challenge your beliefs about the value of your products and how to show up authentically for your products, your business, AND your customers.

Click here to listen to this episode of the Product Biz Podcast!

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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EP 110: The power of proximity

Sep 11, 2024

The latest reviews from our loyal listeners:

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Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

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Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

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I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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