EP 10: Why the number of followers on Instagram DOESN'T matter

Jun 17, 2022
Why the number of followers on Instagram DOESN'T matter

Most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”.

Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you decide to show up… and you end up waiting for ever.

The truth is, a small following does not mean small sales… Because it's not a matter of how many followers you have… it's a matter of knowing WHO they are and HOW to connect with them to create loyal customers that constantly buy from you.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

  • Why he number of followers you have does not impact your sales
  • Why some small business owners use this as an excuse for inaction
  • How to define, connect and speak to YOUR target audience

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com 

LINKS MENTIONED IN TODAY'S EPISODE
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EP 103: Growing a coaching business with James Wedmore

Jun 05, 2024

The latest reviews from our loyal listeners:

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Clear & effective communication!

Great podcast from Monica Little! She talks about the power of integrity, changing your mind-set to get stuff done and being accountable (both personally & professionally). The podcast is geared towards small business owners, but really so much of what Monica explains can be applied to various parts of anyone's life. She articulates so accurately many of the thoughts I have about the challenges of being a small business owner. It's reassuring & comforting to hear Monica break it all down in a comprehensive way in order to overcome the struggles. My favorite take-aways were how she explained that believing in yourself = FREEDOM and "how you do one thing is how you do everything".

- Anneliese via Apple Podcasts

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Very inspirational!! Highly recommend

Listing to Monica’s podcasts have been crucial to helping my business grow. Saving me from endless circles of the creative mind, great tips and tricks to make things more efficient. If you own your own product business, I highly recommend joining her program as well as listening to all her podcasts!! πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»πŸ™ŒπŸ»Way to go Monica !! ❀️

- Daisy via Apple Podcasts

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I’m Learning So Much!

I love listening to Monica’s podcast as a handmade small business owner! She offers so many tangible tips within her episodes that have helped me to believe in and grow my small business. Episode 2 was very helpful as she discusses the power of integrity and using a habit tracker. I loved this concept and will begin to use one. I can relate to so many of the stories she tells about running her own handmade business. Thank you Monica for all of these episodes! I cannot wait to listen to more.

- Kelley via Apple Podcasts

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