EP 09: The real reason why discounts and coupons DON'T work with your audience - and how to fix it
Jun 17, 2022
Most business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount.
But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have had times where you practically gave your products away for FREE and people STILL weren't buying.
The truth is, it’s not a matter of how low your prices are… It’s a matter of attracting and connecting with the RIGHT audience that actually WANTS to buy.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
- Why discounts and coupons don't work
- Why it's important to attract and CONNECT with the right audience
- How to go from forcing and pushing sales, to connecting and ALLOWING sales
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com
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