EP 76: Top tips from a multi-million dollar product business owner, Melissa RobbinsOct 25, 2023
The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the right components to help you stand out and grow or are you overspending in certain areas that are known for draining cash out of a business? This foundation paired with getting in front of as many people as possible through your website, the marketplaces you sell on, and the wholesale opportunities you create for your business are the key to success. Today's special guest Melissa Robbins shares with you how to make sure you're making profit in your business and how to get your products in front of more people (especially through stores) with tactical tips you can take and use right away.
Melissa is a colour loving truth telling business coach who's passionate about retail, fashion, and design. She was a former lecturer of fashion business with 25 years in retail and wholesale. Melissa has built two multi-million dollar product businesses that she sold, She owned a retail store and been a buyer for big brands, She also has been a seller and exhibited at over 50 trade shows, She also worked with 100's of brands to help them grow to over a million in sales
By the time you finish listening, you'll learn:
- Mistakes small business owners make with where they spend their money and the top 3 priorities of where your money should go as a small business owner
- The exact components that your email pitch should have when reaching out to retailers and store owners
- An above-and-beyond was to distinguish yourself to store owners and retailers that will make you stand out against the rest
LINKS MENTIONED IN TODAY'S EPISODE
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Follow Melissa on Instagram @thelotco
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