EP 5: Step 2 to a Strong Online Presence: The secret to standing out in a saturated market

In this episode, we dive into the importance of mastering your brand identity in order to stand out and dominate a saturated market. If you've ever felt like you're lost in a sea of competition or like your brand isn't standing out, this next step is for you. During this episode, you'll learn: What is required of you to go from basic branding... to strong brand positioning that allows you to stand out in a saturated marketplace The power of sophisticated branding and how it can set you apart from your competitors, no matter how crowded the marketplace is A real life example of what it means to trail the marketplace vs. be more sophisticated than the marketplace (follow along at www.monicalittlecoaching.com/mother) Why DIY Branding Hurts: The dangers of cheap, DIY branding or cheap, Fiverr branding and why a professional touch is NECESSARY for success The truth behind how your brand is what will connect with customers, build loyalty, and drive consistent sales Real-life small business examples: Hear from entrepreneurs like Sweet Rosie Soaps and Little Buddha, who are thriving with their small businesses because of their strong brand positioning Resources mentioned in this episode: Review the Mother vs. Poppi market example and PBA re-brand examples at www.monicalittlecoaching.com/mother Download the Small Biz Owner dashboard at www.monicalittlecoaching.com/dashboard