EP 4: Step 1 to a Strong Online Presence: Messaging that converts

In this next episode, we're diving into the very first step of creating a strong online presence for your product-based business—messaging that converts. Strong messaging is the foundation of every successful online business, and you are going to walk through a powerful exercise to craft YOUR messaging that connects with your audience, speaks to their pain points, and presents your product as the ultimate solution. During this episode, you'll learn: The truth behind why your products AREN'T selling online... and it’s not because people need to see or touch your products in person before they buy How to understand your audience’s wants and values so that you actually connect with them How to transition from generic, vanilla, watered down, boring messaging... to messaging that focuses on solving real problems and stands out to your target audience We'll be going through a step-by-step messaging exercise so that you can create strong messaging for your products that will make them irresistible to your audience. By the end of this episode, you’ll have the tools to completely rethink your business messaging. If you’ve been struggling to get traction online, this episode is for you. It’s time to shift your focus from features and benefits to the real desires and problems that your customers are facing. Download the dashboard to follow along & fill in during this episode at www.monicalittlecoaching.com/dashboard