EP 79: How to make your overall content strategy for your biz easier on you with Ruthie SterrettNov 16, 2023
Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you how to attract, nurture, and connect with your audience for more sales.
Ruthie Sterrett is a marketing strategist and founder of The Consistency Corner, a marketing and content agency for small business owners. She helps businesses create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. She has found most small business owners are wearing so many hats that marketing often is inconsistent while they juggle all the things, so she created the Consistency Corner to help you create simple content frameworks which build trust and lead to sales every month.
By the time you finish listening, you'll learn:
- The 3 main components of marketing - attract, nurture, convert - and how to implement these components into your business today
- What the saying "know, like and trust" really means
- How you can get ahead of the holiday season by content planning with specific holiday campaigns and how to make the holiday season easier on you
LINKS MENTIONED IN TODAY'S EPISODE
Learn more from Ruthie at www.theconsistencycorner.com
Follow Ruthie on Instagram @theconsistencycorner
Download the Ruthie's free holiday content planner at www.theconsistencycorner.com/holidaycontentplanner
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