Product Biz Academy

FAQ's about Product Biz Academy

Have a question you need answered before enrolling in Product Biz Academy? Here's a list of the most common questions and their answers. If you have any other questions, reach out to me and my team at [email protected] so we can get back to you ASAP!

1. What makes the members of PBA and their testimonials so successful?

Product Biz Academy was specifically created for the small business owner who feels like they are at a pivotal moment in their business - they've poured everything in their business and they know there’s more they can achieve; they want to change their life, their family's lives, and they KNOW it's possible... but they are stuck wondering what to do next to make that next leap in their business become a reality. 

What makes THIS program different is that I talk to you like the CEO of your business so you can go from being completely overwhelmed from doing 500 things at once because you’re don’t know WHAT to actually focus on so you try to do it ALL with your wheels are spinning in place... to being guided with a specific roadmap on what actually leads to more sales, the EXACT steps necessary to put that plan into action, and guidance from me along the entire way to ACTUALLY bring in the sales that you WANT in your business.  

The members of Product Biz Academy are so successful because of the combination of marketing, sales, business strategy + SIMPLE and to-the-point teachings + support from me through the roadblocks & challenges + leaderships coaching that gives you the unstoppable combination of foundational skills, putting it into practice to see results, and mindset to keep showing up and growing further. THIS is what leads to business growth. What I share with you is proven to work - not only from implementing with my own business that led to multiple 6 figures in sales, 16,000 followers on Instagram, stocked in 150 stores nationwide, featured in over 50 subscription boxes, over 5,000 orders on Etsy, and more...but it's ALSO proven to work from my members seeing INCREDIBLE results themselves, like $10,000 sales months in JANUARY! The proof is in the pudding, folks!  

2. I've already tried to grow my business through Etsy, wholesale platforms, Instagram without much luck... what makes this program different?

Here's what I see happen over and over: Most small business owners are trying to do a million things at once, throwing spaghetti at the wall, hoping that something sticks and finally gives them a lucky break. 

They jump from one new idea to another new idea, based on advice from random friends or family members (do they REALLY know what it takes to grow a small business?), random blog posts or podcast episodes (is that ONE blog post or podcast episode REALLY going to change your entire business without any specifics to YOUR unique business?), some advice from other small business owners (how do you know what worked for them is ACTUALLY going to work for you?) or a ton of random cheap courses that were started but never finished... that you try to piece together.

I'm willing to bet that piecing it together on your own probably didn't work out so well... otherwise you wouldn't be here. 

The truth is, without the full picture strategy of how to run a successful business, without knowing marketing & selling & platform optimization & e-commerce to sell, without knowing how to overcome roadblocks when you hit them to keep going... then the chances are, you'll go back to what you’ve always done, without ever seeing the results you want. 

Product Biz Academy is different because I give you the complete roadmap for the success for your business (not just one random part of it), the EXACT steps necessary to put that plan into action (in simple, easy-to-implement action steps rather than confusing/vague instructions), and guidance along the way (I won’t leave you stranded, my job is to guide you to your goal). I'm sharing the entire puzzle with you so you know what to do – and how to do it – to actually grow your business. And that's exactly why you need to join. 

3. I sell a really specific/niche type of product... will this program work for me?

Here's the truth - marketing and selling principles are universal. That means, no matter what product you sell - if you're selling high end products (like genuine gemstone jewelry, fine art, high end gourmet products)... or if you're selling handmade products that anyone can use (like soap, skincare, candles, ceramics)... or if you're selling super niche products (like cozy mystery book boxes, toddler punk t-shirts, x-ray markers for rad tech's) - the SAME marketing and selling principles apply to you AND everyone else. 

If you are a product business owner with a handmade component, then this program WILL work for you. That's why my members see success across SO many different product categories – CBD skincare, sarcastic swear-word candles, bold polymer clay jewelry, ceramic floral plates and mugs, kids edgy clothing, retro 90's stickers, tattoo essential oil blends, dog bandanas and bows, bracelet craft kits, book themed gift sets, high end gemstone jewelry, chocolate chip cookies, dog essential oil blends, DIY embroidery kits, cement art, fine art, women's & kid's headbands, novelty donut soaps, kid’s sensory play bins, and more... just to name a few! So yes, this program will work for you, too. 

4. I sell products in a very saturated market and I'm not sure that selling online will even work for me... is PBA a good fit for me?

Chances are, you are seeing other small businesses with similar items to yours AND big box stores with similar items AND they might even be priced cheaper than you so you are wondering how it's even possible, so you revert back to markets where people can touch/see/smell/feel your products and talk to you as your main selling avenue because it's too hard or challenging to sell anywhere else. I get it!

The truth is… unless you have a patent, basically every single one of us is selling in a saturated market. And while the small business world may be saturated... it's NOT saturated with dedicated small business owners who are willing and committed to learn marketing & selling in order to stand out online.

While most small business owners take the easy way out with markets (while simultaneously capping their growth), the smart small business owners are the ones that are investing the time, energy, and resources to learn how to actually connect with customers that are shopping online - and these are the small business owners who DO see real results.

The entire point of PBA is for you to learn HOW to stand out and sell more online.That's why my members see success across SO many different product categories.

Plus, the small business world being saturated is EXACTLY why I am offering a FREE re-brand or photoshoot bonus so you can stand out from the rest. With the re-brand, you will connect with your target audience and become a no-brainer for them with branding that they relate to. With the photoshoot, you will confidently stand out against your competitors on your website, on your wholesale line sheet, and on other selling platforms like Etsy & Faire with product photography that stands out.

At the end of the day, it's not a matter of how saturated the market is because that is inevitable... it's a matter of how committed you are willing to be.

5. How does the re-brand bonus and photoshoot bonus work, what does it look like?

After you enroll in Product Biz Academy, you'll fill in a form to choose the re-brand bonus or photoshoot bonus.* The form includes details and examples so you can see the style and end results of both packages. And if you aren't sure which one to choose, you can post in the Facebook group for feedback!

If you choose the re-brand bonus, you will be connected with our amazing brand designer who will work with you to create your brand strategy; you'll meet weekly across 3-4 weeks to make sure she has your brand vision accurately portrayed so she can bring your vision to life. The end deliverables you will receive are a new logo, font files, colors, brand research and summary of style so you can stand out against your competitors and connect with your target audience.

If you choose the photoshoot option, you will be connected with our incredible photographer to create a shot list for up to 20 products, determine the specific photos you want, and then you'll ship your products to her to be photographed. The end deliverables you will receive are white backdrop photos for up to 20 products so you can stand out with your products on all e-commerce platforms. 

Did I forget to mention that you get to choose one of the above bonuses for FREE*? Yup, that's right! When you enroll in Product Biz Academy, you get to choose between a re-brand or photoshoot... that you get for FREE!*

Please know that the order that our brand designers and photographers work with Product Biz Academy members is based on (1) those who invest in full for PBA are FIRST in line and then (2) the remaining order is determined by the order that you enrolled in PBA. So, for example, if you invested in full or enrolled right when doors opened, then you will be first in line to work with our brand designers and photographers... vs. if you enrolled the minute before doors to PBA closed, you may be towards the end of the line to redeem your free re-brand or photoshoot based on when the designers and photographers are finished with the work that's in que. Our goal is to have all photoshoots and re-brands in process within 60-90 days of enrollment and if you want to be FIRST in line, then invest in full OR enroll in PBA right when doors open!

*This bonus is only available when you enroll in Product Biz Academy on August 26, 2024 before 11:59pm MT.

6. I want to grow my Instagram following a bit more before I join to make the most of this program.  

A small following isn't a problem because growing your Instagram followers and learning how to CONNECT with your followers for more sales is EXACTLY what I'll be showing you inside PBA, so you’ll be in the perfect spot no matter how many followers you currently have. Previous Product Biz Academy members have had between 200 followers and 5,000+ followers when joining and have seen incredible results on both sides of the range. 

How long have you been trying to grow your Instagram following without moving the needle much further? Isn’t it time to learn how to connect with your audience and grow your following with marketing and selling strategies that you’ll learn inside PBA that actually work, instead of postponing your progress even longer by continuing to TRY to figure it all out on your own? Why keep spinning your wheels, when there’s a program that will help you to do it the right way that gives you real results? 

Plus, you’ll also learn marketing and selling strategies for ADDITIONAL selling platforms and OTHER ways to get in front of new customers for more sales when you join, so all of your eggs WON’T be in the Instagram basket. So you’ll get value from PBA no matter where your Instagram following is currently at.  

7. I struggle with putting myself and my products out there. Sometimes I feel like my products aren't ready or professional enough just yet. Am I good fit for PBA?   

I get it - I struggled with this before, too. And the truth is, it's not a matter of feeling "ready" when things are "perfect" before investing in your business. Because there's no such thing as perfect, and waiting only leads to more waiting. It’s simply a matter of taking a stance and CHOOSING you are ready because you have DREAMS to go after and GOALS to reach. It’s your choice to be ready, not anyone else's.

You don't need external validation for your products, how professional they are or how far along your business is... YOU get to choose what playing field you are on. And I hope you choose to make bold moves, even when you don't feel 100% ready - because that's where real growth and progress come from. Trust me when I say this: "I waited until the PERFECT moment when I felt COMPLETELY ready and all the stars ALIGNED before I went ALL IN with my business" - said no successful small business owner ever. You, my friend, are ready now... and don't let yourself talk yourself out of it!

So, will you make the choice that you ARE ready and that your DESERVE to be in the room that will help you reach your dreams, too?

8. I love the creative side but I'm overwhelmed with the tech side of owning a small business! Do I need to be tech-savvy in order to make this work?

Running a business requires both business skills and creative skills - and whenever tech is involved, I will give you step by step instructions inside Product Biz Academy so you can get it done, with access to things like plug-n-play templates for your wholesale linesheet (making it super simple to drag and drop photos, fill in, and finish), fill in the blank templates for store outreach (so you know what to say when you pitch your products), pricing templates to figure out the right, profitable price for your products (rather than guessing on what to sell your products at), and so much more – I specifically made the content consumable and easy to use so you can make progress and see results ASAP. 

Trust me when I say that Product Biz Academy is the ANTIDOTE to overwhelm. It’s designed to walk you through growing your business step by step so you DON’T have the hassle or stress of trying to figure it out yourself... so you can get it done and start to see results ASAP.   

9. I'm busy with a lot of responsibilities (I work full-time, I have kids, I homeschool, and/or I'm in school right now...) - how much time will this program take? 

If you're sitting here thinking "I don't have the time", that means you need this program more than anyone. It's not a reason why NOT to join - that's the reason why you SHOULD join.    

If you don't have the time and are feeling overwhelmed, it's probably because you are so busy trying to figure out how to build your business on your own, juggling a million different things at once because you aren’t sure where to focus or what will lead to results. 

But if you knew EXACTLY how to build your business... you would have more time, right? And you'd feel less overwhelmed, wouldn't you?   

So that fact that you don't have the time means you haven't built your business the way I am going to show you inside Product Biz Academy. 

Wouldn't it be much easier, less time consuming and less overwhelming if you had a simple plan to follow with step-by-step instructions?   

So if you say "I don't have the time" that means you need this program more than ANYONE... so you can get your time back!

10. Is this program for beginners or established business owners?

Product Biz Academy is the complete roadmap to grow your business, no matter where you are right now.

Product Biz Academy leads to transformation results for both newer small businesses AND established small businesses because of the simple fact that everyone – no matter what stage you are at in business – can grow, uplevel and evolve in marketing and selling. Business is a constant evolution and growth never ends. No one is too new OR too advanced for the marketing, selling and mindset strategies that I share with you in PBA. Joining is less about where you are currently at in your business journey – and more about who you are willing to be, what level you are willing to play at, and where you want to go with your goals and dreams. Some Product Biz Academy members started with just 6 sales on Etsy while others were on the way to their first 6-figure year - and BOTH types of businesses belonged in the room and saw growth. Ready to join us?

11. What results can I expect to see? How quick will I see results? 

Here’s a bit of tough love – the people who ask this question, are usually the ones looking for a QUICK fix to get rich quick and are wondering how fast THIS program or THAT program will take to “get there”. 

My members have seen incredible results with dedication and commitment; growing their Etsy shop by 6000% in one year, tripling their Instagram audience in less than 6 months, having their first $10,000 month and first $15,000 sales month, and even having their first 6-figure year. The truth is, the results that you see are up to the extent you take ACTION with the information you learn inside Product Biz Academy. Growing your business to new levels WILL require work. The good part is, I've outlined the exact steps for you to take… the rest is up to you.   

12. Can't I just figure it out myself?

Absolutely. That's what I did. But it took me 3 years of trial and error PLUS 8 years of corporate marketing experience, I made a ton of mistakes along the way to figure it all out (and those mistakes cost both time and money) and I was burned out, exhausted, and overwhelmed while doing it. Looking back, it was brutal doing it on my own. Which is exactly why I created Product Biz Academy – so others don’t have to go through it alone like I did. 

Trust me, I’ve been there. So why stumble around in the dark when someone can give you the light? Why make mistake after mistake that could cost you so much time and lost sales when you can get a shortcut that leads to actual results?   

Doing everything on your own is one of the biggest forms of procrastination and self-sabotage. When you join a program, you're forced out of your comfort zone to THINK bigger and DO bigger. And the truth is, going outside of your comfort zone is actually something that most people CAN'T figure out how to do themselves, am I right or am I right? Which is exactly why you need to join us. 

13. What can I expect once I enroll in Product Biz Academy? How long is the program?

Once you enroll in Product Biz Academy, you’ll get instant access to all of the content (modules, videos, instructions, worksheets, templates) through your own username and password to log in to our training portal. That means you can start watching the videos with step-by-step instructions and start using the worksheets inside the program to grow your business RIGHT away!   

Inside the course you'll also receive instant access to join the members only Product Biz Academy Facebook group so you can jump RIGHT into the small biz community, plus the schedule for monthly coaching calls so you can add them to your calendar and block out time to join. 

PLUS you get lifetime access to the content inside Product Biz Academy - anytime I have updates or new strategies, you'll get access to those as well (at ZERO additional cost to you!) – lifetime access to the Facebook community for continued support – and lifetime access to next year’s (and the following year’s and so on) coaching calls inside Product Biz Academy. This is the LAST program or course you will EVER have to sign up for because you will have everything you need for the lifetime of your business. 

14. Is there a payment plan? How does it work?

You can enroll in Product Biz Academy with the 6 month installment plan where you will be charged only $499 today. Then, a month from today, you will automatically be charged another $499. This will continue each month until 6 installments are completed. That means you can join Product Biz Academy and dive into the content and support for just $499 today.

Or, you can enroll in Product Biz Academy with a one­-time investment.  

15. I really want to join, but I’ve spent so much money on supplies and applying for markets.  

I would never ask anyone to invest in a program if it is truly outside of their means. If you are currently struggling to pay for food, electricity, rent, then I 100% agree that Product Biz Academy is not the right place to invest your money at this point in time.   

If this program IS in your means… and you aren’t sure about the investment required, because it’s a little (or a LOT) outside of your comfort zone, then think of it this way: 

When you participate in a market, the booth fee can be up to $350 for ONE day of selling… and small business owners are paying this amount constantly throughout the year. Sure, you make some money during the market, but after the market is over, is there any residual benefit? Is that market from November bringing you any sales in January or February? Or is it just a one-day sales boost… and that’s it?  

On the other hand, when you invest in Product Biz Academy you learn how to create MORE sales not just for ONE day, but starting today AND for the rest of this week, this month, this year, next year, and ON. Which is why my members are hitting their first 6-figure year from what they learn inside the program (with NO markets at all, coincidentally!) 

Why NOT invest for your long-term growth that has an even BIGGER payback than a one-day or two-day market that can cost up to $350 or more? Why not invest in something that will show you how to grow your business for the long run? Why not go after your dreams head first? 

Product Biz Academy is not cheap because it's an investment in yourself, your business and your future. And when you weigh the investment compared to the growth, freedom, SALES and success you'll see... then it's an easy choice. 

16. What if the program isn't the right fit for me? Can I cancel at any time?  

I am confident if you follow what's inside Product Biz Academy, your business will grow to new levels that you haven't seen before. If you DO the work and USE the resources available, your business WILL grow. That's a fact. 

Because of this, I do not offer any refunds or cancellations… because I am that confident that this program will work for you. 

17. Is there any support available if I have questions or get stuck?

As a member of Product Biz Academy, I want you to know that I have your back and want you get the support and feedback you need to take your business to the level you've only DREAMT of!

The private members-only Facebook group is the dedicated place for you to meet other small business owners in PBA, bounce ideas off each other, share strategies, ask questions, get support from myself and others, get encouragement and get to know others in a similar spot as you. 

Monthly training calls will also give you guidance on the modules and will be the time to answer your questions LIVE, clear up doubts and KEEP you motivated & accountable so that you have nothing getting in the way of reaching the next level in your business.

If you have any technical issues with your membership, you can email my team at [email protected]

18. Will Product Biz Academy be offered again? I don't feel like now is the right time for me and my business.

Product Biz Academy is only open until THIS Thursday at midnight MST. If now is not the right time, well… when is the right time? When will you know it's the right time? How long have you been putting your business off to the side and using "now isn't the time, I'm not ready to to take that next step in my business" as the reason? How much longer are you willing to put it off?    

You will never feel “ready” to make a big step in your business, no matter what it is. There’s no such thing as “ready” when you’re a small business owner. But when you get clear on something you want and you get committed to making it happen, you MAKE the time and you DECIDE that you are ready.   

And that's the choice you're going to have to make right now... are you going to continue putting your business to the side until someday oneday (which may never come) or are you going to MAKE it happen. Because if not now… when? This is your sign that’s it IS time for you to take this next step in your business!

The truth is, the future of your business is up to the decisions you make today. So what decision will you make? 

19. I want to enroll, but I have some specific questions about the program. Who can I reach out to?

I'm here to help you make the decision if this is a good fit for you and your business! Email me at [email protected] and I can answer any and all of your questions via email or we can schedule a 30 minute call to talk in more detail.

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